The Transformation Academy is where...
The Transformation Academy is where...
I'll show you how to lose fat, build muscle and get lean WITHOUT starving yourself, doing hours of cardio, or eating the same boring meals every day.

The grim reality is that most people live their entire life without EVER getting to a point where they feel confident with how their body looks.

I know all too well what it's like to feel like that. It’s a terrible feeling that can eat away at your confidence and self-esteem.

The good news is, you CAN be 100% happy and confident with how your body looks. 

And you can do it without having your whole life dominated by training and nutrition.

And I want to show you how.

But first, a word of warning. 

As I'm sure you know, the fitness industry is drowning in gimmicks, fads, and bullshit claims without a shred of scientific evidence to back them up.

I've spent years fighting this nonsense, so if you're here looking for a quick fix or a magic pill, then you're going to be disappointed. 

Because it doesn't exist.

The Transformation Academy is a science-based transformation system that will get you results. And you won't need to live in the gym or follow some horrendous 'chicken and broccoli' style meal plan either.
I'll show you how to lose fat, build muscle and get lean WITHOUT starving yourself, doing hours of cardio, or eating the same boring meals every day.

The grim reality is that most people live their entire life without EVER getting to a point where they feel confident with how their body looks.

I know all too well what it's like to feel like that. It’s a terrible feeling that can eat away at your confidence and self-esteem.

The good news is, you CAN be 100% happy and confident with how your body looks. 

And you can do it without having your whole life dominated by training and nutrition.

And I want to show you how.

But first, a word of warning. 

As I'm sure you know, the fitness industry is drowning in gimmicks, fads, and bullshit claims without a shred of scientific evidence to back them up.

I've spent years fighting this nonsense, so if you're here looking for a quick fix or a magic pill, then you're going to be disappointed. 

Because it doesn't exist.

The Transformation Academy is a science-based transformation system that will get you results. 

And you won't need to live in the gym or follow some horrendous 'chicken and broccoli' style meal plan either.
The mission
To transform your body so that you can live with complete confidence.

To end a relationship with food which is built around guilt and anxiety, and instead learn how to get lean whilst eating food you love!

To educate members so that they can eventually take control of their training and nutrition completely independently.

The mission
✅  To transform your body so that you can live your life with complete confidence 
✅  To end a relationship with food which is built around guilt, anxiety + confusion, and instead teach you how to get lean whilst eating food you love! 
✅  To educate members so that they can eventually take control of their training and nutrition completely independently. 
To educate members so that they can eventually take control of their training and nutrition completely independently

To educate members so that they can eventually take control of their training and nutrition completely independently

So what can you expect?
So what's included?
Custom Training Plan
Transformation Academy App
Your training plan will be designed specifically around your goals, preferences and lifestyle. It will be updated over time to ensure the fastest rate of progress.
As a member you'll have access to our app where you can log your training, access our Video Exercise Library and so much more!
Custom Made Training Plan
Your custom made training plan will be designed specifically for your goals, preferences and lifestyle. It will be updated over time to ensure the fastest rate of progress.
Transformation Academy App
As a member you'll have access to our app where you can log your training, view exercise demos, and much more!  
Personalised Nutrition Plan
Your personalised nutrition plan will give you exact guidance on the calories and macros you need. You'll learn how get great result whilst still including foods you love into your diet!
 Whatsapp and Phone 
Support Available
Membership options include whatsapp and phone consults if you want the extra level of support and accountability.
High Protein Recipe Book
Get access to over 50 delicious high protein recipes so you're never short of meal ideas!
Supplement Advice
Learn which supplements work and which are a waste of money (spoiler alert - this alone could save you £100's every month)
Personalised Nutrition Plan
 Whatsapp and Phone 
Support Available
Your personalised nutrition plan will give you exact guidance on the calories and macros you need. You'll learn how it's possible to fit foods you love into your diet whilst still getting great results!
Membership options include whatsapp messenger and phone consults if you want that extra level of support.
Supplement Advice
Transformation Academy 
High Protein Recipe Book
Learn which supplements work and which are a waste of money (spoiler alert - most of them aren't worth bothering with - this alone could save you £100's every month)
Get access to over 50 delicious high protein recipes so you're never short of meal ideas!
What our members have to say...
What academy members have to say...
Interview with Academy member Jhony
FAQ's
Can I do the workouts at home?
Yes you can, but only if you have home gym with sufficient equipment. At a bare minimum you would require sufficiently heavy dumbbells and a bench. If not, then you'll need a gym membership.
I have special dietary needs - is the Transformation Academy for me?
Absolutely! We can work around any dietary needs!
Will the workouts focus more on cardio or weight training?
The main focus will be on weight training as this is going to be most beneficial for your results. However this is a custom plan catered to your needs cardio can absolutely be incorporated into your program if it's something you enjoy.
Will I receive a meal plan?
You will be given custom calorie and macronutrient targets and educated in flexible dieting. Meal templates will also be available to help guide you in the initial stages. The longer term objective is to get you to a point where you can manage your own nutrition without a meal plan.
How do I cancel my membership if I don't want to continue?
You just send me a message and I'll cancel your subscription right away.
When can I start?
All training plans begin on Monday. Due to the time it takes to create your personalised plan, you will need to sign up by Friday 12 Noon GMT to commence the next Monday (3 days later). After this deadline you will normally have to wait until the following Monday to begin.
Choose the right package for you
FAQ's
Can I do the workouts at home?
Yes you can, but only if you have home gym with sufficient equipment. At a bare minimum you would require sufficiently heavy dumbbells and a bench. If not, then you'll need a gym membership.
I have special dietary needs - is the Transformation Academy for me?
Absolutely! We can work around any dietary needs!
Will the workouts focus more on cardio or weight training?
The main focus will be on weight training as this is going to be most beneficial for your results. However this is a custom plan catered to your needs cardio can absolutely be included into your program if it's something you enjoy or it is most appropriate for your goals
Will I receive a meal plan?
You will be given custom calorie and macronutrient targets and educated in flexible dieting. Meal templates will also be available to help guide you. The longer term objective is to get you to a point where you can manage your own nutrition with flexible food choices so that you don't need a meal plan!
How do I cancel my membership if I don't want to continue?
You just send me a message and I'll cancel your subscription right away.
When can I start?
All training plans begin on Monday. Due to the time it takes to create your customised plan, you will need to sign up by Thursday 12 Noon GMT to commence the next Monday (4 days later). After this deadline you will normally have to wait until the following Monday to begin.
Choose the right package for you
Choose the right package for you
Premium
£
140
Subscription charged every 
4 weeks. Cancel anytime.
  • Training Plan designed for you
  • Transformation Academy App
  • Custom calories and macros
  • Whatsapp messenger support
  • Weekly Check-ins
  • Monthly phone consult
Ultimate
£
295
Subscription charged every 
4 weeks. Cancel anytime.
  • Everything in Premium
  • Plus!
  • Weekly phone consult for enhanced support and accountability
MAXIMUM
£
995
Subscription charged every 
4 weeks. Cancel anytime.
  • Everything in Ultimate
  • Plus!
  • Daily Checkins for maximum support and accountability - The check-ins are tailored  around your own preferences and schedule. Eg. Phone calls, texts, voice notes etc.

Unsure about which package is most suitable for you?

You can email me at james@thephysiquecoach.com if you have any questions

Unsure about which package is most suitable for you?

You can email me james@thephysiquecoach.com

Select your package
Join the Transformation Academy
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£995 every 4 weeks
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