The Transformation Academy is where...
The Transformation Academy is where...
I'll show you how to lose fat, build muscle and get lean WITHOUT starving yourself, doing hours of cardio, or eating the same boring meals every day.

The grim reality is that most people live their entire life without EVER getting to a point where they feel truly happy and confident with how their body looks.

I know all too well what it's like to feel like that. It’s a terrible feeling that can eat away at your confidence and self-esteem.

The good news is, you CAN be 100% happy and confident with how your body looks. 

And I want to show you how.

But first, a word of warning. 

As you're probably already aware, the fitness industry is drowning in gimmicks, fads, and bullshit claims without a shred of scientific evidence to back them up.

I've spent years fighting this nonsense, so if you're here looking for a quick fix or a magic pill that can do the work for you, then you're going to be disappointed. Because it simply doesn't exist.

However, what I can promise you is that by joining the Transformation Academy, you will be joining a streamlined, science-based transformation system that gets results, and it won't require you to follow some horrendous 'chicken and broccoli' style meal plan either.
I'll show you how to lose fat, build muscle and get lean WITHOUT starving yourself, doing hours of cardio, or eating the same boring meals every day.

The grim reality is that most people live their entire life without EVER getting to a point where they feel truly happy and confident with how their body looks.

I know all too well what it's like to feel like that. It’s a terrible feeling that can eat away at your confidence and self-esteem.

The good news is, you CAN be 100% happy and confident with how your body looks. 

And I want to show you how.

But first, a word of warning. 

As you're probably already aware, the fitness industry is drowning in gimmicks, fads, and bullshit claims without a shred of scientific evidence to back them up.

I've spent years fighting this nonsense, so if you're here looking for a quick fix or a magic pill that can do the work for you, then you're going to be disappointed. Because it simply doesn't exist.

However, what I can promise you is that by joining the Transformation Academy, you will be joining a streamlined, science-based transformation system that gets results, and it won't require you to live in the gym or follow some horrendous 'chicken and broccoli' style meal plan either.
The mission
The mission
To transform your body so that you can live with complete confidence.

To end a relationship with food which is built around guilt and anxiety, and instead learn how to get lean whilst eating food you love!

To educate members so that they can eventually take control of their training and nutrition completely independently.

To transform your body so that you can live your life with complete confidence.
To end a relationship with food which is built around guilt, anxiety + confusion, and instead teach you how to get lean whilst eating food you love!

To educate members so that they can eventually take control of their training and nutrition completely independently.
To educate members so that they can eventually take control of their training and nutrition completely independently

To educate members so that they can eventually take control of their training and nutrition completely independently

So what can you expect?
So what's included?
Custom Training Plan
Transformation Academy App
Your training plan will be designed specifically around your goals, preferences and lifestyle. It will be updated over time to ensure the fastest rate of progress.
As a member you'll have access to our app where you can log your training, access our Video Exercise Library and so much more!
Custom Made Training Plan
Your custom made training plan will be designed specifically for your goals, preferences and lifestyle. It will be updated over time to ensure the fastest rate of progress.
Transformation Academy App
As a member you'll have access to our app where you can log your training, view exercise demos, and much more!  
Personalised Nutrition Plan
'Deep Dive' Q+A Sessions
Personalised Nutrition Plan
Your personalised nutrition plan will give you exact guidance on the calories and macros you need. You'll learn how get great result whilst still including foods you love into your diet!
'Deep Dive' Q+A Sessions
As a member you will gain access to the 'Deep Dive' Q+A sessions, where we can dive into topics in detail.
 Whatsapp and Phone 
Support Available
Membership options include whatsapp and phone consults if you want the extra level of support and accountability.
Access to the Transformation Academy Online Course
Access the Transformation Academy Online Course! Taking you through from the absolute basics of nutrition, training and mindset, through to the geeky stuff for those who want it!
*(New modules are going to be continually added over the coming months! )
Supplement Advice
Learn which supplements work and which are a waste of money (spoiler alert - this alone could save you £100's every month)
Members Only Facebook Group
Our Members-only Facebook Group is where you can ask questions, discuss topics and share your progress with likeminded people!
Your personalised nutrition plan will give you exact guidance on the calories and macros you need. You'll learn how it's possible to fit foods you love into your diet whilst still getting great results!
As a member you will gain access to the 'Deep Dive' Q+A sessions, where we dive into fitness and nutrition topics in detail.
 Whatsapp and Phone 
Support Available
Access to the Transformation Academy Online Course
Membership options include whatsapp messenger and phone consults if you want that extra level of support.
Taking you through the basics of nutrition, training and mindset, through to more advanced topics! 
 ( Currently under construction - new modules are going to be continually added! )
Supplement Advice
Members Only Facebook Group
Learn which supplements work and which are a waste of money (spoiler alert - most of them aren't worth bothering with - this alone could save you £100's every month)
Our Members-only Facebook Group is where you can ask questions, discuss topics and share your progress with likeminded people!
Here's what a few of our members have achieved!
Here's what a few of our members have achieved
And what they have to say...
And what they have to say...
FAQ's
Can I do the workouts at home?
Yes you can, but only if you have home gym with sufficient equipment. At a bare minimum you would require sufficiently heavy dumbbells and a bench. If not, then you'll need a gym membership.
I have special dietary needs - is the Transformation Academy for me?
Absolutely! We can work around any dietary needs!
Will the workouts focus more on cardio or weight training?
The main focus will be on weight training as this is going to be most beneficial for your results. However this is a custom plan catered to your needs cardio can absolutely be incorporated into your program if it's something you enjoy.
Will I receive a meal plan?
You will be given custom calorie and macronutrient targets and educated in flexible dieting. Meal templates will also be available to help guide you. The longer term objective is to get you to a point where you can manage your own nutrition with flexible food choices so that you don't need a meal plan!
How do I cancel my membership if I don't want to continue?
You just send me a message and I'll cancel your subscription right away.
When can I start?
All training plans begin on Monday. Due to the time it takes to create your customised plan, you will need to sign up by Thursday 12 Noon GMT to commence the next Monday (4 days later). After this deadline you will normally have to wait until the following Monday to begin.
Choose the right package for you
FAQ's
Can I do the workouts at home?
Yes you can, but only if you have home gym with sufficient equipment. At a bare minimum you would require sufficiently heavy dumbbells and a bench. If not, then you'll need a gym membership.
I have special dietary needs - is the Transformation Academy for me?
Absolutely! We can work around any dietary needs!
Will the workouts focus more on cardio or weight training?
The main focus will be on weight training as this is going to be most beneficial for your results. However this is a custom plan catered to your needs cardio can absolutely be incorporated into your program if it's something you enjoy.
Will I receive a meal plan?
You will be given custom calorie and macronutrient targets and educated in flexible dieting. Meal templates will also be available to help guide you in the initial stages. The longer term objective is to get you to a point where you can manage your own nutrition without a meal plan.
How do I cancel my membership if I don't want to continue?
You just send me a message and I'll cancel your subscription right away.
When can I start?
All training plans begin on Monday. Due to the time it takes to create your personalised plan, you will need to sign up by Friday 12 Noon GMT to commence the next Monday (3 days later). After this deadline you will normally have to wait until the following Monday to begin.
Choose the right package for you
Choose the right package for you
ESSENTIALS
£
40
Subscription charged every 
4 weeks. Cancel anytime.
  • Training Plan designed for you 
  • Transformation Academy App
  • Custom calories and macros
  • Unlimited access to the Transformation Academy Online Course 
  • Access to our members only Facebook Group 
  • 'Deep dive' Q+A videos 
  • Monthly Email Check-In
Premium
£
120
Subscription charged every 
4 weeks. Cancel anytime.
  • Everything in Essentials
  • Plus!
  • Unlimited Whatsapp messenger support
  • Weekly Check-ins
  • Monthly phone consult
Ultimate
£
295
Subscription charged every 
4 weeks. Cancel anytime.
  • Everything in Premium
  • Plus!
  • Weekly phone consult for maximum support and accountability

Unsure about which package is most suitable for you?

You can email me james@thephysiquecoach.com or book in a call with me below

Unsure about which package is most suitable for you?

You can email me james@thephysiquecoach.com or book in a call with me below

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I'm so confident that you're going to love Transformation Academy, that if at any time within the first 4 weeks you're not happy the service I will give you a full refund. 
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